Tom Halliburton
About Me
Tom Halliburton Golf
Hi, I’m Tom Halliburton, and I live in Gullane, East Lothian with my wife and two amazing boys!
I just love to play golf in my spare time, and playing around Gullane links is one of the best and most beautiful places to do just that!
If I’m not playing, I’m caddying for my boys Aedan and Aaron who have also caught the golfing bug! Just as well really as we live right in the middle of the ‘Golf Coast’ Happy Days!
My Services
I am a digital marketer and I help businesses get more exposure on the internet. Whether you are looking for a new website, or to generate new leads for your business, I can most certainly help you.
Take a look below at the following list of services I can help you with.
Tom Halliburton Marketing
My passion for online marketing began after working for a computer training company way back in 2002. At that time my role was to find new recruits for all the computer training classes, and I was expected to get on the phone and make at least 90 cold calls per day, and drum up some new business!
My Services
Website Architecture
I design and build responsive, lead generating websites that convert more visitors in to enquiries.
A website needs to do a certain job, it needs to be accountable, and it needs to deliver results for your business.
For Web Design in Gullane, Call 07832 298 158
SEO / Audit
For your website to be found online, you first need to know the keyword phrases your prospects are typing in to the search engines.
To do this, I produce a Keyword SEO for your businesses.
The report will highlight and identify well trafficked, attainable keywords that are the basis for great content creation on your website.
Content Creation
Once we know the keywords and phrases your best prospects are searching for, we create articles and blog posts built aroung those very keywords phrases.
These blog posts become assets for your business, acting as bait and attracting the exact type of web visitors your business is looking for.
Lead Generation
Lead Generation needs to be an essential part of your digital marketing strategy.
Why? Because most visitors to your website are are not quite ready to get in touch with you just yet. Most of them are just browsing and doing some fact finding.
As these web visitors are likely to buy something at some point, it’s important to gather them on to your email list and stay in touch.
How? With Lead Magnets!
Lead Magnets
Lead Magnets help convert website visitors in to email subscribers.
An example of a Lead Magnet is…
A Nail Salon could offer a money off voucher. Or they could offer a Nail Style Guide (Everything you need to know about nails!) in exchange for permission to send out a newsletter.
Now the salon has a weekly opportunity to target the right people with their branding. They can then promote the benefits of their services to their potential customers week after week!
Lead Conversion
Now you are growing your email list of targeted prospects, converting those prospects into customers is now the objective. So how do we convert?
Well, sticking with our example of the nail salon…
They could send before and after images of some nail treatments. Send the latest styles and colours. How to keep your nails healthy. Video testimonials. And remind subscribers that their money off voucher expires by a certain date.